Montana Beef Council Fuels Student Athletes Across Big Sky Country
April 16, 2026
Across Montana, a new partnership is helping power high school athletes with a hometown advantage: beef. The Montana Beef Council is working with the Montana High School Association (MHSA) to bring protein-packed “refueling stations” to tournaments and championships statewide—giving student athletes a nutritious boost as they compete.
The program first launched in Billings during state wrestling and basketball tournaments and has quickly expanded to all four state basketball venues. MHSA Executive Director Brian Michellotti says the goal is centered on student athlete wellness and the nutritional benefits beef can provide.
“We really wanted to focus on the student athletes and their well-being and the benefits of beef,” Michellotti said. “The stations started as a pilot in Billings, and now we’ve expanded to all of our basketball facilities.”
Those refueling stations are proving to be a hit. Michellotti says athletes are embracing the opportunity to grab a quick, healthy protein option between games. “Student athletes can stop and refuel and add some protein—it’s been very well received, not only by the MHSA but by the athletes themselves,” he added.
For producers like Corey Schultz, the program is rewarding on multiple levels. Schultz says it’s encouraging to see athletes choosing beef snacks over traditional concession options.
“It’s an unbelievable program,” Schultz said. “These kids walk out of the locker room and instead of heading for nachos or chicken strips, they’re grabbing beef snacks—and they love it. As a producer and Beef Council member, it’s rewarding to see that connection.”
The impact extends far beyond a single event. With 182 member high schools and roughly 12,000 students participating in athletics and activities, the reach spans from large Class AA programs to small Class C schools across the state.
“We have schools from Plentywood to Darby and everywhere in between,” Michellotti said. “It’s great exposure for the Montana Beef Council and a great way to support student athletes statewide.”
The partnership also strengthens ties between agriculture and the next generation—many of whom come from ranching communities. Schultz says that connection is especially visible in smaller towns, where students and families recognize the role of beef checkoff dollars firsthand.
“To see those kids asking where the beef came from and learning it’s supported by the Beef Council—that’s pretty special,” Schultz said. “As a producer, you feel good knowing those are dollars well spent.”
From fueling performance to supporting communities, the program highlights how local agriculture is making a direct impact—one athlete at a time.
For more information, recipes, and nutrition tips, visit the Montana Beef Council online.
Source: Western Ag Network
