Win Great Prizes in American Lamb Board Tailgate Adventures Campaign Contest

September 14, 2021

The heat of summer is winding down and cooler fall weather is moving in; that means football season is upon us. The American Lamb Board (ALB) is building on the momentum of their Outdoor Adventures campaign theme while shifting marketing campaign efforts to a seasonal tailgating theme.

Tailgating can be defined as an outdoor cooking adventure among fans who are eager to support their favorite team. So why not encourage consumers to include American Lamb in their tailgating activities?

The seasonal Tailgate Adventures Campaign runs now through mid-November with two separate contests for consumers to enter: 

·  The first contest is through Instagram -- consumers are asked to follow ALB's @FanofLamb account, repost the contest to their story and share a photo of their tailgate using #AmericanLambTailgate. All participants will be entered into a drawing for a grand prize package consisting of a Traeger® grill, a Yeti® cooler, a custom cornhole set and $500 worth of American Lamb. 

·  The second contest is open to those consumers who are not on Instagram. For this contest ALB will award 8 winners a sponsored tailgate celebration. Each prize will include; 5 pounds of ground American Lamb, American Lamb branded koozies and a $250 Target gift card. To be considered, entrants will complete a short survey to provide insight into their favorite team and how they throw an epic tailgate party.  

In addition to the contests, ALB has lined up several Lambassador influencers and bloggers to create flavorful American Lamb recipes and content centered around tailgating to help promote the campaign to a larger audience. For more information click here, or to request creative assets to help spread the word about the campaign contact Rae Villa at rae@americanlamb.com. 

The American Lamb Board is funded by the American Lamb Checkoff and is charged with building awareness and expanding demand for American Lamb and strengthening its position in the marketplace, thereby increasing the potential long-range economic growth of all industry sectors.

Source: American Lamb Board