Summer Lambventures Grill-off Heats Up

May 31, 2024

The American Lamb Board (ALB) is kicking off its new summer promotion highlighting delicious and nutritious American Lamb, perfect for grilling, smoking and outdoor entertaining. ALB is recruiting nine consumers from across the country who love to cook and entertain to host summer parties and compete in the Lambventure Grill-off.

Consumers can sign up now to participate in one of three categories: “Patio Party Planner,” “Fit Foodie,” or “Outdoor Adventurer.” If selected, applicants will throw a party for 10 of their friends in June! Competitors will craft a lamb dish and menu, host a themed party, and capture photos to be submitted to ALB for public voting starting July 1 on the website. The party host with the most votes wins the grand prize Dream Culinary Prize Pack based on their party personality valued at $1,000. Over 90 consumers have already applied, and the selected applicants will be announced next week.

“The Lambventure Grill-off is a way to inspire consumers to grill and smoke American Lamb for summer gatherings,” says Jeff Ebert, ALB Chairman. “After parties with nearly 100 people enjoying delicious grilled lamb recipes, the real exposure begins when the public views the recipes and party pictures and votes for their favorites.”

Source: ALB