Study Finds Ranchers Earning More by Spritzing Livestock with Luxury Perfume

April 1, 2025

A new study making waves in the livestock world has found that ranchers can earn a $20 to $40 premium per head simply by spritzing their cattle and sheep with Chanel No. 5 before sale day.

According to the Fragrance-Enhanced Livestock Profitability Initiative (FELPI), animals exposed to premium scents such as Chanel, Dior Sauvage, and even the classic Old Spice, appeared calmer, cleaner, and “more market-ready” to buyers at auction.

“We noticed right away the steers just had a little extra swagger,” said Kylo Behes owner of Central Montana Livestock Auction. “Buyers couldn't explain it, but the bidding sure went higher.”

While FELPI's findings may seem far-fetched, they come on the heels of a long-standing commitment by ranchers to improve the quality, sustainability, and marketability of their livestock. Programs like All-Natural Beef, GAP (Global Animal Partnership) certification, and source-verified traceability initiatives have allowed ranchers to access premium markets and meet evolving consumer demands.

“Ranchers are constantly looking for innovative—and sometimes aromatic—ways to add value,” said Jeo Sogging of North Country Video Auction. “If a little perfume adds some polish, why not?”

The report recommends ranchers test different scents based on region and species. In the Pacific Northwest, lavender seemed to boost lamb prices, while in Texas, a hint of leather-scented cologne paired well with Angus bulls.

Despite the buzz, experts caution producers not to abandon traditional herd improvement strategies. “Genetics, animal welfare, and good nutrition still come first,” said one cattlewoman. “But if a little spritz gets us a few extra bucks, I’m all in.”

No word yet if Chanel will sponsor next year’s stock show circuit.

It’s April 1st, folks…

But hey—maybe there’s something in the air.

Source: Western Ag Network