Joe Goggins: The Strength of the Cattle Business 

October 7, 2025

At the 52nd Montana Angus Tour, cattle producers and industry leaders from across the country gathered to celebrate the strength, heritage, and future of the Angus breed. Rancher and auctioneer Joe Goggins stepped in as emcee for his brother-in-law, Roger Jacobs, who was away auctioneering at a bull sale. Jacobs has served as emcee of the event for close to thirty years. 

Goggins reflected on the tradition of the tour, which drew participants from 28 states and four countries, calling it a showcase not only of elite Angus genetics but also of the people who make the breed great. “You see the who’s who of the Angus breed here,” he said, emphasizing that the tour’s real value lies in the networking, learning, and shared passion among ranchers.

Watch the full conversation with Joe Goggins and Lane Nordlund here: 

He highlighted the diversity of operations represented—from century-old ranches like Sitz Angus and Elmore Ranch to young producers just building their names. “It’s what American agriculture is supposed to be like,” Goggins said. “It’s about keeping these places generational.”

Turning to the cattle market, Goggins expressed confidence in the industry’s direction. With strong prices and a positive tone across video sales and auctions, he believes this cycle is different from past ones. While prices are high, herd expansion remains slow—a factor he says could keep the market healthy and sustainable.

Looking forward, Goggins stressed the importance of supporting young ranchers, calling for tax incentives and improved access to land and capital to keep operations viable. “We’ve got to keep this land in production,” he said. “We’ve got to create incentives for young people to stay in this deal.”

As the Montana Angus Tour wrapped up, Goggins’ message struck a familiar chord—optimism for the future of the cattle industry, built on hard work, relationships, and the legacy of those who came before.

Source: Western Ag Network