Date Night Lamb Featured Online

February 21, 2024

As the American Lamb Board seeks new partnerships to promote the benefits of American lamb, partnering with America’s largest online cooking school – Homemade – makes sense. Founded in 2020 by nationally recognized Chef Joel Gamoran, Homemade got its start during Covid with free online live cooking classes for home cooks. The success of the online classes led to a live cooking show on PBS and a brand-new culinary studio in Seattle, where high-quality content is created including recipes, photography and videos.

Gamoran stands out as a versatile culinary powerhouse, seamlessly blending live shows, interactive cooking classes and captivating social media content. This is a dynamic combination for promoting American lamb and ALB’s new sponsorship includes integration in all three. A long-term partnership between ALB and Homemade includes monthly online classes, appearances on three episodes of Homemade Live – the site’s PBS television show (reaches 2.5 million impressions per episode) – and four new recipes with photos and videos each month for use on the American lamb consumer website and social media channels.

The partnership kicked off on Feb. 12 with the first live online American lamb cooking class, Date Night Lamb Chops and is now available on demand at homemadecooking.com/class/date-night-lamb/. The class had more than 500 registered attendees, and the total views are expected to be more than 300,000. Homemade has more than 120,000 foodie consumers subscribed to the newsletter.

Source: ALB

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