Consumers Build a Bold Brunch With American Lamb

May 16, 2022

The days are getting longer, the sun is feeling warmer and patio brunch season is here. The American Lamb Board launched a Spring Brunch consumer campaign and promotional contest focused on bold and flavorful American lamb.

"Many consumers have not cooked lamb for breakfast before and this was a great opportunity to show them how easy and fun it can be," says Peter Camino, ALB chair from Buffalo, Wyo.

The Spring Brunch themed content was shared through ALB's primary social media channels, newsletter and digital advertising. The contest component of the promotion led consumers to share how they would host an enjoyable brunch for friends and family.

Ten lucky consumers were selected out of hundreds of applicants to receive an entertaining prize pack, which included all the necessities to organize a brunch gathering. Winners received enough product to host a party of eight, which included: 5 pounds of ground American lamb, The Real Dill bloody mary mix, a $100 gift card to Farm Girl Flowers, "Baaaaa-runch" aprons, name tents and complimentary take-home bags for each guest.

The campaign featured brunch recipes on the American lamb consumer website such as Moroccan Eggs with American Lamb and Harissa YogurtSkillet Huevos Rancheros with American Lamb and Ground American Lamb and Vegetable Frittata.

 Source: American Lamb Board