Direct Marketing Meat Webinar Series 

August 10, 2020

Farmers and ranchers are becoming more interested in direct marketing meat to consumers at the local, state and national level.

Sarah Hollenbeck and her husband Hank ranch outside of Molt, MT. Raising both sheep and cattle, Sarah saw the opportunity to market meat directly to consumers around the Billings area by starting High Five Meats. Hollenbeck is taking her knowledge of direct marketing and sharing it with other farmers and ranchers. 

Listen to Lane Nordlund’s podcast with Sarah Hollenbeck on the webinar series. 

“When I started High Five Meats in 2015 there was no guide or handbook,” Sarah explained.  “Through trial and error, I have learned what works, what doesn't work and how I got here.  I am asked on a daily basis questions pertaining to direct marketing our ranch meat. While I love connecting one on one to people within the industry and sharing tips and tricks I've learned along the way I felt it was time to put my experience on a larger stage.”

“The Beginners Guide to Direct Marketing Meat” webinar series will give participants the opportunity to learn about the do’s and don’ts of direct marketing.

“This direct marketing webinar course will be unique to my experience and those I bring in for special guests along the way,” said Hollenbeck. “From licensing, processing to marketing and more. This webinar is perfect for the rancher just starting out, or the rancher that has been on the fence for years but never taken the plunge.”

Starting on Tuesday August 18th, 2020 and running the next four consecutive Tuesdays in-a-row, individuals can participate live or go back and watch the recorded presentations.

Register by clicking here.


Aug 18, 2020 07:00 PM

Aug 25, 2020 07:00 PM

Sep 1, 2020 07:00 PM

Sep 8, 2020 07:00 PM

Sep 15, 2020 07:00 PM


Week 1- Starting out

  • Licensing and permits
  • Insurance

GUEST: Mt dept of livestock representative

GUEST: Tonya Martin, Farm Bureau insurance agent

Week 2 - Pricing

  • Finding your break even
  • Selling on the rail or in the meat

GUEST: Henry Hollenbeck, Hollenbeck Land & Livestock

Week 3 - Processing

  • Labeling
  • State inspection vs USDA vs Custom Exempt
  • Knowing your cut sheet
  • How much meat will you get
  • Scheduling your dates in advance
  • How it comes packaged
  • Picking up your meat from the processor
  • Storage

Bagged vs. boxed. Vs nothing

GUEST: Charlie Hollenbeck, Cowboy Meats

Week 4 - Marketing

  • Website
  • Emails
  • Who is your customer
  • Social media
  • Customer service

GUEST: ​Marni Gaskill, Horizon Marketing Agency

Week 5 - Shipping and Q&A

  • Shipping frozen product
  • Questions and Answers from submitted questions over the entire course

GUEST: Jon Wanderaas, Billings Seafood Guys

Register by clicking here. 

Lane Nordlund Western Ag Network/High Five Meats